PRESS RELEASE

Kirusa Launches InstaVoice Celeb in Partnership With Vodacom DRC

  • InstaVoice Celeb service enables fans to engage directly with their favorite celebrities through voice messages
  • Service are available across DRC, to all Vodacom subscribers
  • Pasteur Marcello Tunasi, Koffi Olomide, Werrason, Prohete Joel Francis Tatu, Tatu Kadiombo and Fiston Saisai amongst many stars active on InstaVoice Celeb

New Providence, NJ, and Kinshasa, DRC, Monday, 28 September, 2015: Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, today announced the launch of its popular social media service,InstaVoice CelebTM, in partnership with Vodacomin DRC.The service enables fans to engage directly with their favorite celebrities through voice messages. InstaVoice Celeb is available for all Vodacom DRC customers, on both smartphone and feature phones. Kirusa is a leader in voice messaging and social media mobile apps in emerging markets.

From Celeb-to-fans and fans-to-Celeb, InstaVoice Celeb provides a seamless flow of messages. Using the unique voice microblogging feature of InstaVoice, celebrities express their emotions and share their joyous and challenging moments.Their fans can hear them, a better option than just seeingtheir text messages on a social networking site or in a mediapublications. The voice messages are delivered instantly to fans, creating a ‘Voice Twitter’ like experience. InstaVoice Celeb service goes over and above the regular social networking platforms by creating a unique ‘connect’ between celebrities and fans using multiple channels of interactions, including one-on-one calls, meetings, merchandising, and events.

InstaVoice Celeb service has attracted many celebrities likePasteur Marcello Tunasi, Koffi Olomide, Werrason,Prohete Joel Francis Tatu, Tatu Kadiombo,and FistonSaisai andmany more are expected to join shortly.

Speaking at the launch, Olivier Ngyala, Senior Manager VAS & Business Development, Vodacom DRC, says, “We are delighted to launch InstaVoice Celeb on the Kirusa Platform. InstaVoice Celeb is a fascinating way to stay connected with famous personalities from all walks of life. The service has incredible features that facilitate two-way interaction between fans and their cherished celebrities.”

Delighted with the service, Marcello Jeremie Tunasi, Pastor of “Eglise la Compassion”, Spiritual Leader of “Centre de Reveil, d’Evangilisation et de Misson, C.R.E.F.M” and President of “Marcellojt ministries” added, “What a fantastic service! I find it an excellent and most convenient way to connect with my fans. I love to use this service.”

InstaVoice Celeb service has over 11 million fans and is growing rapidly in Africa and Latin America.

On this occasion, Ingersol Jayakumar, Head of Marketing at Kirusa, said, “InstaVoice Celeb is gaining rapid traction in Africa. With this launch, I am hopeful Vodacom DRC subscribers will be thrilled to find a new way to connect with their favorite stars.”

About Vodacom DRC

Vodacom is a mobile communications company providing voice, messaging, data and converged solutions to around 50 million active customers in Africa. We are majority owned by Vodafone, one of the world’s largest mobile communications companies by revenue, and are listed on the JSE. Vodacom’s head office is in Johannesburg, South Africa, and its operations include networks in Tanzania, the Democratic Republic of Congo, Mozambique, South Africa, and Lesotho.

For more information visit: http://www.vodacom.cd

About Kirusa

Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to “Have a Voice!” and share their stories with their family and friends across the globe. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™ and InstaVoice Sports™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademarks of Kirusa, Inc.

For more information, visit: www.kirusa.com www.kirusa.com

For further inquiries, please contact

For Vodacom DRC

Olivier Ngyala
Senior Manager VAS & Business Development
Tel: +243814444531
E-mail: Olivier.ngyala@vodacom.cd

For Kirusa

Alchemy Corporate Communications
Anju Makin
India Tel: +91-9810170135
USA Tel: +1-973-536-2652
E-mail: anju_makin@alchemycc.com

JOURNEY

 

Inception in New Jersey, USA

 

Invented Voice SMS

 

First ever carrier partnership with Grameenphone

 

Acquired HeyAnita Voice Platform

 

First carrier partnership in Africa, with MTN Uganda

 

First European carrier partnership with Eagle Mobile Albania

 
 
 

InstaVoice surpasses 100 Million monthly active users

 

Launched InstaVoice Ring

 

50th Carrier Partnership

 

Acquired Cooltok and Saya

 

Introduced Celeb and Sports Content Service

 

Launched InstaVoice app

 
 

First European carrier partnership with Eagle Mobile Albania

 

Launched InstaVoice app

 

Introduced Celeb and Sports Content Service

 

Acquired Cooltok and Saya

 

50th Carrier Partnership

 
 
 

Kirusa CEO amongst "Outstanding 50 Asian Americans in Business"

 

Kirusa processed over 100 Billion calls

 

Launched Konnect Self-Service Portal

 

Launched InstaVoice ReachMe app

 

Launched IP Messaging solutions

 
 
 
 

ADVISORY BOARD