PRESS RELEASE

“Mark B” is the first celebrity participating in this innovative initiative

• InstaVoice Celeb service allows fans to follow their favorite celebrities and lets them send and receive their messages
• The service is available to all Viva subscribers in the Dominican Republic

MWC, Barcelona, New Providence, New Jersey and Santo Domingo, Dominican Republic, Monday, 22nd February 2016: Kirusa, a global leader in providing telecom & social media solutions, announced today the launch of its InstaVoice Celeb service in partnership with the telecommunications company VIVA, one of the leading mobile operators in the Dominican Republic. ‘Mark B’ is the first celebrity to participate in this innovative service provided by VIVA.

The InstaVoice Celeb service is a bridge between celebrities and fans, with added voice interactions. By providing multiple communication modes, InstaVoice Celeb increases the quality of engagement between celebrities and their fans.

Mark B is a very popular urban music singer in Dominican Republic. In a very short time Mark B has become one of the most respected exponents of its kind for his performance quality and international image.

With this service, people can learn more about Mark B, who will send voice messages to subscribers about his projects and personal life.

VIVA customers in the Dominican Republic, access the service by sending a text message with the subscription code to 3030 to receive a voice message every day from Mark B. Subscribers receive an SMS in which they are notified that the content is available, and all they have to do is dial * 2 * to hear the message. Through the same option, they can send a response selecting the menu available. Subscribers also have the freedom to listen to old messages by dialing * 3 *.

Sanya Gonzalez, Value Added Products Manager at VIVA, emphasizes, "The aim of this new service is to bridge subscribers with their favorite artists and the response is overwhelming. We have initially started with Mark B, whose fans can have a direct contact with him through InstaVoice Celeb service. Being able to offer this on Kirusa platform was seamless, as Kirusa is a committed business partner, and goes beyond its brief to provide services that delight consumers”, she concluded.

Inderpal Singh Mumick, Kirusa Founder and CEO, added,"I am thrilled that we have succeeded in reaching famous celebrities’ fans from around the world. Getting Mark B, assisted by VIVA, was another achievement. Not only do fans reach a step closer to the celebrity, but with this platform, celebrities also get real-time feedback on their work”.

About VIVA – Dominican Republic

VIVA / Trilogy Dominicana is one of the leading mobile operators in the Dominican market, recognized as a company that offers world class telecommunication services with the best rates and benefits to its subscribers.

VIVA has become one of the fastest growing firms in the sector, serves hundreds of thousands of active clients, and has positioned itself as a strong competitor with a young, dynamic and innovative brand that represents the whole spirit of the service and technology they provide. In a short time, VIVA has displayed a strong distribution network, has launched innovative plans and continues adding more and more customers every day. The aim of VIVA since its inception was the proposed diversification of existing mobile communication services in the market with competitive commercial products that add more value to users, with the firm intention to continue to grow steadily in the Dominican Republic.

About KIRUSA

Kirusa is a global leader in providing telecom & social media solutions that enable customers to have a voice and connect seamlessly. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™, InstaVoice Sports™, myGenie™ & a host of mobile marketing solutions, which are offered in partnership with over 40 mobile carriers in Africa, India, LatAm, and the Middle East, as well as via the app stores for iOS, Android & Windows. Kirusa solutions are built on its patented technology and its highly reliable, scalable multimodal & cloud platforms, which manage over 1.6 billion calls a month. Kirusa solutions are being used by over 85 Million mobile users in four continents every month. Kirusa has been recognized as one of Top 20 most promising technology companies by Silicon India, and one of Top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as a finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc. For more information, visit: www.kirusa.com

For further inquiries, please contact

For VIVA DR

Alina Esther Tavarez Pena
Director of Communication and Publicity 
Trilogy Dominican – VIVA
E-mail： atavarez@viva.com.do

For Kirusa

Alchemy Corporate Communications
Anju Makin
US Tel: +1(973) 536-2652
E-mail： anju_makin@alchemycc.com