PRESS RELEASE

• Etisalat subscribers can now enjoy voice messaging with InstaVoice in Nigeria.
• Customers can now send and receive voice messages across the globe.
• Service is available on feature as well as on Smartphones.

New Providence, NJ and Lagos, Nigeria, Thursday, July 09, 2015: Etisalat, a leading telecom operator in Africa, and Kirusa, the leader in voice messaging and social media solutions for mobile users in emerging markets, announced today the launch of the InstaVoice service for Etisalat customers in Nigeria. With this launch, Etisalat customers can now send and receive voice messages easily, to and from other mobile users in Nigeria, and also across the globe.

InstaVoice, on the Etisalat network, simplifies voice messaging for both smartphone and feature phone users, bringing these in to the daily experiences of mobile users. To send an InstaVoice message to a friend, an Etisalat user can simply dial *(star) followed by the recipient’s number to record and sends a message. They can also record a message if a call goes unanswered or cannot be completed for any reason. Etisalat users can also use the InstaVoice app on Smartphones to send messages; they press and hold the record button in the app to record and send a message, regardless of whether the recipient has the app or not.

A missed call, voice, or text message is delivered over the data channel to Smartphone users with the InstaVoice app, so they can view the messages as part of the chat history with their friends. Recipients, who do not have the app, get the InstaVoice message as an SMS with an embedded number. Recipients can dial the number inside the InstaVoice to listen to the message, and to reply to the message.

Using the Kirusa cloud, the InstaVoice messages can be delivered to InstaVoice app users on smartphones, as well as to feature phone users anywhere in the world.

InstaVoice is the only Smartphone app that consolidates missed calls, voicemail and chatting together in a single chat screen. Moreover it is the only app that supports sending voice messages to any user, even to those who do not have the app. With its patent-pending user interface and audio processing technology, InstaVoice today offers the best voicing experience available anywhere.

Speaking on the launch, Adia Sowho, Head Digital Media, Etisalat Nigeria, said, “InstaVoice is one generation ahead of all the missed call and voice messaging apps we’ve been using till date. It is the only mobile messaging app that sends you a message notification within the app when you miss a call or when you receive a voice message, and also allows you to chat with non-smartphone users, which is truly an extraordinary feature for an app. We are ecstatic to partner with Kirusa and offer such an incredible service to our subscribers.”

Smartphone users can download InstaVoice app from Google Play or from Apple App Store for free.

Taranjit Singh Batra, Vice President-Sales, Kirusa, said, “If you want to engage in the world’s best Voice messaging and Missed Call experience, then InstaVoice is the app for you. It has been seamlessly designed keeping in mind the needs of people in emerging markets. We are delighted to partner with Etisalat Nigeria and bring the joy of seamless communication to their subscribers.”

About Etisalat Nigeria

In just 5 years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 21 million in a highly competitive market. Its portfolio of voice and data-centric products include – easy starter, easycliq, easybusiness, and easyblaze; all tailor-made to meet the needs of its customers.

Etisalat Nigeria is one of the 19 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 182 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers. For more information visit: www.etisalat.com.ng

About Kirusa

Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to “Have a Voice!” and share their stories with their family and friends across the globe. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™ and InstaVoice Sports™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc.For more information, visit: www.kirusa.com

For Kirusa

Alchemy Corporate Communications
Anju Makin
India Cell: +91-9810170135
US Cell: +1(973) 536-2652
E-mail： anju_makin@alchemycc.com