Kirusa boosts operator-customer engagement with an array of contests for subscribers. Contests give mobile subscribers an opportunity to try their skill and luck to win exciting prizes! Kirusa brings the power of voice to mobile games, allowing users to enter them using their voice, in addition to the traditional SMS channel. By enabling people to call and register, the contests become open to the entire subscriber base, more than doubling their reach. Kirusa offers several contests based on the needs of the carrier and the regulations of the country. The contests help increase usage and retention for the carrier, by offering an exciting array of games over multiple channels, such as Celeb Trivia, Sports Quiz, and GK Quiz. Participants can easily access them by simply dialing a number and sending an SMS. In all, Kirusa’s infotainment portals offer highly engaging forums for subscribers to choose from and avail the various services. Kirusa strives towards delivering a versatile medium that makes infotainment affordable and accessible.