PRESS RELEASE

Orange Partners With Kirusa to Launch Orange Célébrité in Niger

  • Orange subscribers in Niger to have direct access to their favorite celebrities on the Orange Célébrité Platform
  • Regular updates from popular celebs like FILO, MDM, Bambino, Don Julios, Abel Zamani
     

    Niamey, August 27, 2019: Kirusa, a global leader in messaging and voice solutions over data networks, in partnership with Orange Niger, a subsidiary of the Orange Group and a leading telecom operator in Niger, today announced the launch of Orange Célébrité in Niger. An exclusive celebrity-fan engagement service, Orange Célébrité brings celebrities and fans together, intensifying and deepening celebrity-fan interactions by leveraging the power of voice.

    Orange Célébrité, running on the Kirusa Channels platform from Kirusa, enables celebrities to share their special moments, tips, motivational messages and updates with their fans in their own voice and through videos every day. The celebrity updates are delivered instantly to the mobile phones of subscribing fans of the mobile operator, who can listen, like and respond to these messages. Orange Célébrité is available to smartphone and non-smartphone users.

    With the launch of this service, Orange Niger subscribers can receive updates from a diverse set of Nigerien music artists like FILO, MDM, Bambino, Don Julios and Abel Zamani. Each celebrity has their own channel which their fans can subscribe to, for 50 XOF per day. Subscribing fans also get opportunities to meet their favorite celebrity over dinner, during their shows, enjoy backstage access as well as participate in contest and games sponsored by the celebrities.

    Sharing his enthusiasm, music celebrity Filo said, “I’m excited to be on the Orange Célébrité platform, a fantastic medium to connect with fans. The platform provides an opportunity for celebrities like me to strengthen the bond with fans by sharing content that is personal and exclusive.”

    “We are delighted to announce the launch of Orange Célébrité in Niger. It is an example of how we continually seek to offer innovative services to our subscribers. We are glad to partner with Kirusa for building and innovating the unique Orange Célébrité service,” said Boubacar Diadié Mahamane Sani, VAS Product and Project Manager, Orange Niger.

    On a similar note, Barinderpal Singh Mumick, VP, Operations at Kirusa said, “After the success of Orange Célébrité in several African markets, we are thrilled to work with Orange to launch the service in Niger. The Orange Célébrité service will deliver immense value to Orange subscribers in Niger who have a strong penchant to connect with the celebrities of their dreams.”

    Orange Célébrité service is currently available to Orange subscribers in Ivory Coast, Senegal, Burkina Faso, DRC, Cameroon and Madagascar. More than 1.5 million people are engaging with celebrities via the Orange Célébrité service.