Kirusa attended the VMA Conference held in Athens, Greece from 29 – 30 September 2016. Since 1987 VMA has brought together delegates from the voice enhanced services business, including voice mail and voice processing industries. The eminent members of VMA are Orange, Vodafone, France Telecom, etc. The mission of this event is to maintain intelligence and promote innovation and initiatives around voice enhanced services to the benefits of various stakeholders in the industry. We had Ronald Gruia, the Director of Emerging Markets at Frost and Sullivan, present an update of the Global VAS market and the impact of OTT applications. He also discussed the capabilities of InstaVoice app and its features against this backdrop.